Hearing Aid Guide

Time For Change

There are approximately 30 million Americans that have some degree of hearing loss. Of this population, only approximately 10-20% do something about  it. Why is this so? There are many reasons, but one common issue is  hat hearing healthcare has simply not been affordable for a lot of those that want to hear better. Unfortunately living with hearing loss has become the norm for most.  

Our mission is to change this trend by offering fair and transparent pricing so that we may help more patients find solutions for their hearing difficulties. We also offer a high level of care and support to help you reach your hearing and communication goals.

Where do we start?

If you or a loved one are experiencing hearing loss, there is help. For many, the answer is hearing aids. We will let you know your options and work with you to help you reach your goals. The first step is to have your hearing checked so that we can help you find the right solution for your unique needs.

If you choose hearing aids...

There is seemingly an infinite amount of hearing aids out there. With so many brands, styles, technology levels, and features it often becomes a challenge finding what is best for you. We will work with you to help to find the best solution that will help achieve your goals.

What Motivates You?

We want to know - what motivates you? What matters to you? Do you want the latest technology? Are you budget motivated? Is cosmetics important? How about reliability and ease of use? No matter what it is, we want to know so we can find the right solution. What motivates you motivates us!


Some frequently asked questions:

What are the differences between hearing aid manufacturers?  What are the best hearing aids?

What really separates one manufacturer from another - in terms of technology - is how they process sound. Think about your TV or your car. All TV's and car's essentially do the same basic thing, but some TV screens look different and some cars drive differently.  What is "best"  sometimes is just what you prefer.

What are the differences between hearing aids? 

Hearing aids differ by style and features. Some aids are very basic while  others have more features. In most cases, these features will help users have better access to speech sounds in noisy environments. Most manufacturers have up to 5 or 6  technology levels, however we believe that there are 3 unique levels. These 3 levels can be viewed in terms of Standard, Advanced and Premium with some hybrids in between levels.

How do we chose? 

While we work with many manufacturers, there are several that we prefer based on our own research and clinical experience.  We of course favor brands and devices that deliver the most value to our patients so that we may provide affordable hearing aids for any budget.

It's not all about the hearing aids...

Hearing better is not just about purchasing hearing aids. There is typically a learning curve and adjustments are needed before the aids are optimized for your lifestyle. After all, it is not how well you hear in our office - it's about how well you hear where it matters to you! Dr. Johnson will help guide you through this process.

Why do hearing aids costs so much?

A lot of patients have asked this and we often wonder the same thing.   Yes, hearing aids are very complex and highly advanced products. And yes, this technology comes at a price but there are ways to reduce  costs.

Firstly, we work to negotiate with manufacturers. The result: better pricing for you.

Secondly, we seek out solutions that we feel offer the best results at the best pricing.  The result: better value for you.


Finally, in many instances patients pay a high "bundled" price. The problem  with this approach is that patients may overpay for products and  services that they do not need or use. We believe in an individualized  approach. Our pricing includes your hearing aids and all the necessary services required for the fitting and orientation period. After that,  you only pay for what YOU need. 

Hearing Aid Technology Levels



Standard Level - This level of technology includes all the standard features of a hearing aid. These include digital sound processing, feedback prevention, and noise reduction. Most of these aids also feature directional microphones, which help focus on sounds you want to hear and telecoils, which help hearing on the telephone.

You can feel good about selecting aids at this level because all of these  features are well-proven to help those with hearing loss. In a sense, it’s everything you need to start hearing better.



Advanced Level - The next category of hearing aids includes all the same features as the standard level with added automatic features. In the “Standard” level, users may need to manually adjust volume or press buttons to hear better in certain environments. With the “Advanced” level, this may not be necessary as these hearing aids can make these adjustments automatically. The result is an easier, hands-free experience.

Most hearing aids at this level are also wireless, meaning any manual or  automatic changes are performed in both ears at the same time. It also  means users can connect wirelessly to compatible devices such as cell phones and tablets. This means better hearing in more situations that are important to your life. 



Premium Level -  The highest level of hearing aid technology includes all the standard  and automatic features with the latest hearing aid innovations. One key  innovation at this level is what is referred to as “ear-to-ear  processing”. This is different than the wireless features in the  “Advanced” level. Ear-to-ear processing means both hearing aids capture  and analyze sound together and constantly share information. The  possible benefit is that hearing aids can better capture all the  important sounds users want to hear and better keep out the sounds users  want to avoid. This is key for those that want better hearing is very  noisy environments.

Other  innovations may include impulse noise reduction or new microphone  strategies that attempt to make listening in noise easier.


Hearing Aid Styles

Style Guide



Style Guide

RITE: Receiver-in-the-Ear

BTE: Behind-the-Ear

ITE: In-the-Ear

ITC: In-the-Canal

CIC: Completely-in-Canal

IIC: Invisible-in-Canal

Receiver-in-the Ear


The hearing aid is placed over the ear with a wire that runs down to the ear canal. 



These devices fit completely in the ear.



Smaller than the ITE, these aids fit into the ear canal.